marketing

As a new initiative it is important that the community is made aware of its operation and to ensure safety in the city centre.

Branding
safeinverness door stickers are displayed on members shop windows and in changing rooms. The branding not only informs the shopper of the initiative, but acts as a warning to any active shoplifter that they are being monitored.

The safeinverness logo has been on many other promotional tools to spread awareness.  Sponsoring the Highland Drug & Alcohol Forum’s ‘Drink Safe’ campaign its logo supported the banners and ‘drink safe’ taxi cards which were distributed in the city throughout the 2005 festive period.

Marketing Material

• Safeinverness leaflet - information on safeinverness.

• Drink Safe Poster

• POS Door Stickers - All members of safeinverness are given POS stickers to display in their premise.  
  
  

Media/Press
Safeinverness Media Strategy

Aims:

• Actively highlight positive developments, initiatives and outcomes.

• Encouraging fair and accurate reporting of events through clear explanations of events and situations.

• Anticipating media interest and being proactive in handling that

• Demonstrating our work with partners and the community to resolve problems and achieve objectives.

• Encouraging business and public assistance.

Methods:

• By including consideration of media issues at all meetings and in discussion of all initiatives.

• By seeking opportunities to use the media positively and identify risk of negative media coverage.

• By developing constructive professional relationships with local media representatives.

• By exploiting opportunities for the use of community media, such as newsletters and websites.

• By developing a set of marketing materials for the initiative.